While supplies last, when consumers purchase any complete Dolby Surround® system from Hifi.com, they will receive a brand name DVD player absolutely free – a precedent setting offer from a consumer electronics e- tailer. Dolby Surround systems, providing everything the online shopper needs for top-notch home entertainment in any room in the house, start at $299.99. The package also includes coupons for 21 free DVD rentals and 5 free DVD’s, with free shipping. First time buyers who purchase $100 worth of merchandise will also receive a $25 registration credit with their first purchase.

In addition to the free DVD player promotion, there are a number of other merchandise specials at Hifi.com this holiday season. When consumers purchase a complete stereo system valued at $499.99 or more, they receive a free Model 88 table radio by Henry Kloss. A Kodak DC215 digital still camera for $324.95 ($299.99 after $25 merchandise credit).

The company will also keep its call center open on Christmas day to assist families in the hook-up and assembly of their purchases to avoid frustrations over the Holidays.