DVD goes to the museum
NOVATO, Calif.–(BUSINESS WIRE)–Oct. 14, 1998–Sonic Solutions announced today that Zuma Digital (New York) has used Sonic DVD Creator to
produce DVD content for the “Premises” exhibit which opens today at the world-renowned Guggenheim Museum in New York.
“Premises” marks the first time that DVD has emerged as the lead technology supporting a major art exhibition of international importance. Using 45 DVD
players for continuous projection of interactive content, this show is the largest use of DVD for a single public exhibit.
“Premises” explores 40 years of French artistic and architectural practice, with an emphasis on the creative engagement of space. In addition to more familiar
artists such as Christian Boltanksi, Yves Klein, and Annette Messager, and architects Le Corbusier and Jean Nouvel, “Premises” introduces a younger generation
of artists including Absalon, Thomas Hirschhorn, and Anne Lacaton and Jean-Philippe Vassal, who have not yet been widely received in the United States.
Blaine Graboyes, Technical and Creative Director at Zuma Digital, supervised the massive project, which comprises over 25 hours of video. “The Guggenheim
Museum project involved a tremendous amount of video encoding, as well as developing control systems for four interactive DVD kiosks,” said Graboyes, whose
firm completed the project.
“With Sonic DVD Creator, we were able to successfully complete a challenging project that required addressing a high volume of material with great sensitivity,
on a grueling timetable.” With much of the art presented in the form of film or videotape, Zuma Digital’s prime responsibility was to ensure the successful transition
of the art pieces to the DVD format.
For “Premises”“ interactive kiosks, Zuma Digital used Sonic DVD Producer(tm) to author the project’s interactive menus and a control system that allows
museum visitors to choose which of three pieces of art to view. Zuma Digital programmed the kiosks to return to the “attract screen” state at the conclusion of the
program segments, and also programmed the DVD displays to automatically switch on and off to reduce the maintenance time required of the Guggenheim staff.
“Developing content for museum installations requires production tools with the power to enable a wide range of highly-interactive applications as well as the
highest quality audio and video to do justice to the artists” vision,” said Mark Ely, Director of Product Marketing for Sonic Solutions. “Sonic DVD Creator makes
it possible for developers to approach kiosk design in an intuitive and graphical way and to provide the richness and interactivity necessary for compelling displays
and presentations.”
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