Many HD-DVDs have boasted online interactivity, and now Universal is stepping up on that promise. The launch of their new website universalhighdef.com is a page which will offer downloadable content for HD-DVDs as well as a shopping center where viewers can purchase movie themed collectibles from their respective films.

According to Microsoft, viewers can download scenes, participate in forums, send clips and download bonus content. More features will be added with the passage of time.