Columbia TriStar has just announced details of a promotion that will start on January 1 and will continue to run through the entire year 2000. The promotion offers consumers 2000 prizes a day throughout the year with an estimated collective value of $5 million.

Here’s how the “Champagne Celebration” will work. On selected Columbia TriStar VHS and DVD products you will find a unique identifier in the form of a PIN code. Consumers have to call Columbia’s 800 number or visit their website to enter their PIN und UPC numbers. The first 2000 entrants every day will win valuable prizes. Columbia even goes as far as encouraging users who entered after the first daily 2000, to re-enter the contest the following day to increase their chances.

The prizes from this sweepstakes will be varied, ranging from Radisson Hotel packages, to trips to Hollywood, shopping sprees and many more. Keep your eyes open for this hot promotion when it kicks off on January 1!