DVD Express just announced the launch of Hollywood Backlot, a dedicated area on its Web site where it will auction exclusive entertainment memorabilia.

On an ongoing basis, DVD Express will be offering a wide range of premium merchandise from popular film, television and music entities for customer auction in a boutique setting. To ensure the quality and star-power of its offerings, DVD Express has established a partnership with the Hollywood Entertainment Museum for procurement of the auction merchandise. Collectively the merchandise available for auction in DVD Express’ “Hollywood Backlot” ranges from Star Wars and Star Trek oriented memorabilia to celebrity signed items to authentic movie props and costumes. Auction items will be kept exclusive and in limited supply and rotated frequently to maintain a more special, boutique feel.