Artisan Home Entertainment has just hired “Simon Marketing”, a leading full service promotional marketing resource for some of the world’s best known brands to help develop and implement specialized promotional marketing campaigns to strengthen the Artisan brand through multiple markets and cultural segments.

Simon’s strategic alliance with Artisan builds on the agency’s rich experience developing powerful entertainment partnerships. To enhance Artisan’s brand value, Simon’s Entertainment Division will generate retail and consumer awareness for Artisan’s home video and DVD libraries by negotiating entertainment licenses between Artisan and other brands to be used for high-impact promotions including Hallmark’s Event Film program.