Eight companies from the world of entertainment, consumer electronics and retailing are joining forces for an unprecedented promotion of DVD products, featuring aggressively priced DVD players, free DVD discs and free DVD rentals. The multi-partner promotion represents the most comprehensive undertaking ever for a consumer electronics product.

The campaign running November 15 through December 31, unites Best Buy, The Good Guys!, The Wiz, Toshiba, Hollywood Entertainment, West Coast Entertainment, New Line Home Video and Warner Home Video is a first-ever series of DVD consumer promotions.

Consumers who purchase any featured DVD player at Best Buy, The Wiz or The Good Guys! will receive five free DVD discs plus a coupon book with 13 free DVD rental coupons redeemable at Hollywood Entertainment or West Coast Entertainment.

Newspaper advertising in all major markets will begin November 15. The five retail partners will also support the campaign through in-store promotions.

The five free DVD movies provided by Warner and New Line are “Lost In Space”, “Sphere”, “U.S. Marshalls”, “Eraser”, and “City Of Angels”.