To coincide with the Discovery Channel’s 18th season of “Shark Week”, the cable network’s longest running television event, Sony Pictures Home Entertainment will release the DVD Shark Week: Anatomy Of A Shark Bite on July 12th.

In 2002, shark behavioral scientist Dr. Erich Ritter was filming in the Bahamas with Discovery Channel when a bull shark bit him in the leg – an accident that was caught on film from both above and below the water. In “Shark Week: Anatomy of a Shark Bite,” Dr. Ritter watches and recounts the details of his experience for the first time.

Through extensive underwater and topside footage of other attacks, “Shark Week: Anatomy of a Shark Bite” illustrates how different breeds of sharks react to different situations and examines the difference between a shark bite and a shark attack. Experts break down the attack footage frame-by-frame, from initial contact to moving in for an attack, while computer generated imagery demonstrates how the powerful jaws of a shark.

The DVD release also includes “Future Shark,” a full-length bonus episode – another fascinating Shark Week special, filled with expert analysis. For the first time, sharks can be observed in the wild 24 hours a day, 7 days a week.

Discovery Channel’s “Shark Week” will kick off on July 17, but the DVD will hit retail shelves on July 12 to whet your appetites for a meager $14.95.